At FLUX, we advance golf organizations by pairing strategic insight with disciplined execution. But today, the conversation surrounding the game is increasingly defined by division rather than unity—most visibly in the rift between the PGA Tour and LIV Golf.

Having worked inside the ropes of both tours for years, we see a different path forward: professional golf thrives only when these ecosystems learn to coexist.

We built FLUX to bring the game to everyone and use our platform to highlight what connects us. Our philosophy is simple: Equality is Greater Than Division‍ ‍= > ÷

Through our Urge to Merge initiative, we invite all players, fans, and partners to join us in bridging the gap—uniting the world of golf through shared innovation, humanity, and respect for the game.

We’re looking for likeminded companies and individuals to collaborate with. Send us a message with your thoughts and ideas.